Why Eco-Conscious Shoppers are Loving Virtual Stores
Sustainability has never been more top of mind for brands, merchants and consumers. But how brands communicate their environmental initiatives to shoppers will be critical in a post-pandemic world. 2021 is a fresh start for the retail industry and brands all over the world are strategizing on how to bounce back from a challenging, transformative year. However, the climate emergency continues to accelerate, and to maintain high brand loyalty and shopper engagement, sustainability efforts need to remain a core focus in brands’ strategies.