Category: Business Strategy

The e-commerce trends you need to know for 2022

Consumers care more about the environment and are taking an increasing interest in the footprint that their favourite brands create. Conversations about ethical shopping are on the rise, especially among younger consumers, and there is a general migration towards brands who build environmentalism into their ethos. According to a recent survey, 69% say it is important or very important that retailers have good environmental credentials – and 49% will even pay more if a brand is environmentally friendly.

Climate, Innovation, Diversification and Green Business Models

Businesses have a clear commercial interest in diversifying their activities by innovating strategically, according to Boston Consulting Group.

The need to address climate change has become a corporate priority that sits at the heart of boardroom concerns, not just for environmental reasons but also because it's what consumers want and what investors want. It has become increasingly clear that this is where the best growth opportunities lie in coming decades, and that failing to tackle the wave of disruption that the net zero transition brings is a threat to any business. Innovating into resilience is the key for future growth.

Companies have started to commit to change, but we need to go much further - ‘sustainability as usual' is not enough any longer. Companies need science-based targets and full transparency about what they're doing - and they need to look outside their core business to reap the climate and business benefits.

The Ins & Outs of Ethical Ecommerce

How to manage the details of impact retail to serve your greater vision How can impact retailers afford to incorporate global supply chains, sustainable packaging, and corporate social responsibility in ways that help their businesses grow while reflecting their ethical standards? The answer: when it comes to competitive edge, new studies from NYU’s Center for Sustainable Business show that sustainability is king. The real question, then, is how to build—or shift—your e-commerce business to embrace the socially-conscious and environmentally-friendly practices that will position you for growth and success in the years to come. The Foundation: An Ethical Supply Chain As impact retail takes hold, companies embracing ethical practices attract more customers—and are also subject to greater scrutiny. Consumers are more attentive to the sourcing and labor that bring products to their doors. Maintaining an ethical supply chain is key. Two major concerns in this area are employing fair labor practices and the ethical sourcing of raw materials to protect natural resources. Transparency throughout global supply chains can seem daunting but is possible.
Sustainable Business

Sustainable Ecommerce: What It Is, Why It Matters

Today we’re going to talk about what sustainability is: what it looks like in practice—especially in ecommerce—and the real steps you can take to make your business more sustainable (without losing money). But here’s the thing: You don’t have a choice. Consumers expect all businesses, big, small, brick-and-mortar, and digital to embrace environmental stewardship. In fact, 81% of global respondents—across gender and age—told Nielsen they agree with the statement: “It is extremely or very important that companies implement programs to improve the environment.” So how do you make sure your growing digital business can meet buyers’ expectations? This guide will help you understand the basic principles of sustainability for ecommerce and arm you with the tactics to bring it to life for your target customer base in your marketing and email campaigns.

Engaging in Ethical E-Commerce

Gone are the days when businesses just did business. Now, it’s almost expected that business values and ethics will play a significant and enduring role in a company’s identity. From the products they sell to the way they treat their employees, businesses are finding that they no longer can separate what they do from what they believe — and customers want to know what the businesses they deal with stand for. Corporate social responsibility, or CSR — the merging of ethics with business — is not simply a buzzword. It’s increasingly becoming a best practice. “Aligning a business with its social and ethical values has demonstrated positive impact,” said Lauren J. Litton, founder of I.S.P. Consulting. “For example, it can improve employee retention, boost the company’s reputation, attract both investors and consumers, and further critical environmental and social justice efforts,” she told the E-Commerce Times.

How to Keep Up with the Rise of Ethical Ecommerce

Do you test on animals? Did you really need to use such a big box? Where has this been shipped from? How and where was this product made?

These are all questions brands are being asked every day about how ethical your brand is. Without an answer, you may find your sales dropping and consumers looking elsewhere. With environmental concerns becoming progressively more prominent in modern society, an increasing number of people, particularly millennials, are paying close attention to the ethics of brands. As this post will explore, it’s more important than ever to focus on consumer activism and keep up with the ever-growing rise of ethical ecommerce.