As social and environmental awareness grows, consumers and businesses increasingly value ethical practices. In fact, according to the 2018 Conscious Consumer Spending Index, 59% of people buy goods or services from companies they consider socially responsible. 32% of Americans plan to spend even more in the coming years with companies that align with their social values. Customers are embracing ethical eCommerce, from online stores that are selling products fair-trade, to online businesses that give back to their communities in some way. Shoppers are also experiencing growing concerns about the environmental impacts of their purchasing choices. They increasingly seek out commerce sites that clearly outline their eco-friendly efforts, offer high quality, sustainable products, and embrace manufacturing processes that minimize their environmental footprint. In particular, online fashion trends are leaning into “reuse, re-wear, recycle,” styles, with many retailers offering discounts for returning old garments, and resale sites like Poshmark and thredUP catering almost exclusively to reselling clothing.