Ethical issues in E-commerce – consumer privacy
Ecommerce business transactions involve data being stored and transmitted electrically. Accessing a website, providing personal information, ordering products, arranging payment via credit or debit cards, etc all occur without customers’ control. Privacy in ecommerce transactions therefore is a leading concern for consumers. Cookies are the most common privacy concern to customers. Cookies enable web servers to store information such as shopping cart items on the user’s device or to track the user's browsing activity (including clicking particular buttons, logging, or recording which pages were visited in the past).