How is the SyncForce Ranking The Brands Top 100 calculated? Individual rankings are submitted to RankingTheBrands.com. First step is marking the ranking as a positive or negative ranking. For example: The BrandZ Top 100 Brand Ranking is a positive ranking. Where the Fortune Top 50 Money losers is a negative brand ranking. Based on the position of a brand in that individual ranking, the brand will earn positive or negative Ranking The Brands (RTB) points. The RankingTheBrands Score is calculated based on the total number of RTB points. If a brand is mentioned in a lot of positive brand rankings this brand will be high listed on the SyncForce Ranking The Brands list.

Fair Trade & Ethical Clothing Brands On April 24, 2013, the Rana Plaza tragedy killed over 1,100 garment workers in Bangladesh and wounded over 2,200 more. The incident left consumers all over the world questioning who makes the clothes we wear every day and in what kind of conditions? Documentaries like ’The True Cost’ shine a light on how the fast fashion industry depletes the earth’s resources and leverages slave labor to pass on a "cheap" cost to the end consumer. “Who makes the clothing we wear every day and in what conditions?” As consumers, we’ve become increasingly conscious about our purchases, channeling the power of our vocalized objections to make a positive difference for the people involved in the making of our clothes and goods. Now, eight years after the Rana Plaza tragedy, dozens of slow fashion brands have emerged that are dedicated to ethical and sustainable practices. The 35 companies we have listed below are some of our favorite ethical alternatives to fast fashion companies. Each one has made it a central part of its mission to approach fashion in an ethical and transparent way that considers both people and the planet.

Take the guesswork out of your weekly supermarket shop with our top pick of natural brands You’re on autopilot, cruising the supermarket aisle, grabbing your brands of choice, when suddenly you remember you were going to look for green or eco friendly alternatives this week. You start reading labels and it becomes too confusing with claims of green, organic and eco splashed across every second product, so you revert to your usual choice. Sound familiar? Don’t despair, we’ve done the research, tried the products, and come up with a list of favourites that are good for you (and the planet), and also happen to work. ECOSTORE One of our favourites, Ecostore has a health first philosophy, which means their main focus is on creating good-for-you products. They’re also cruelty free and safe for the environment. Plus they are totally transparent about all their ingredients, listing them in full on their website, which frustratingly is not a legal requirement in Australia.

A few generations ago, it seemed as though we had access to endless resources. The world was brimming with untapped potential, and we assumed that things like gas, oil, and even coal were infinite. Now, we’re starting to see just how wrong we were. Our constant use of the planet’s resources has meant that we’ve been left struggling to fight against issues like global warming and carbon emissions. We’re forced to either find a better, more sustainable way of life or face extinction. The good news? We are making progress. Just as individual consumers do their part by reducing their energy usage and recycling their waste, eco friendly companies are working hard to make a difference too. The best eco friendly brands are quickly gaining a powerful reputation for their commitment to the environment, and their ability to inspire more sustainable practices in their industries. After all, aside from contributing to a healthier planet, businesses are also discovering that an eco friendly strategy also gives them the power they need to grow and thrive in a new marketplace. Today, we’re going to take a look at some of the most environmentally sustainable companies, and what you can learn from them.

A recent survey of 6,000 consumers in North America, Europe, and Asia found that 80% of participants felt it was “important or extremely important” for companies to design environmentally conscious products. Moreover, 72% said they buy more environmentally friendly products than five years ago, and 81% said they expected to purchase more over the next five years. Ecommerce merchants can court this changing shopper base and create a positive impact by making their businesses more sustainable. Consider posting a statement about your focus on ethical and sustainable practices on the “About Us” page. Reduce packaging, shift to an eco-friendly shipping program, and create an optional carbon offset charge at checkout. Develop recycling policies and channels to resell your used merchandise. And partner with brands that have ethical and sustainable models. Here is a list of sustainable ecommerce sites, for inspiration. These sites create change through environmental, economic, and social action and awareness.

In a recent event that generated much interest from the press, Volkswagen of America announced it was to change its name to “Voltswagen” as part of a commitment to electric vehicles. If the journalists who later found out the whole thing was a ruse had checked our trademark screening tool, they would have instantly known that no such application had been made! In fact, the world was subject to the German car giant’s April Fool’s Day joke. Like many other brands though, VW has registered new trademarks for environmentally friendly products that show its commitment to green initiatives such as electric vehicles. A trademark search of various worldwide jurisdictions reveals the existence of marks such as ID.3 and e-Golf Classic, two of the group’s fleet of future-proof cars. Volkswagen is not the only company to engage in green branding, a process which has become increasingly popular in recent years as consumers opt for brands they perceive as environmentally friendly and responsible. This is particularly prevalent among younger consumers, and the 2019 report, “The State of Consumer Spending: Gen Z Shoppers Demand Sustainable Retail,” noted that 62% of Gen Z consumers now favor sustainable brands.

More and more companies are becoming increasingly socially conscious. We are seeing more companies trying to use sustainable materials for their products, making new products from items destined for landfills, or making ethical employment choices. To celebrate this effort, here is a list of 50 ethical ecommerce brands that are leading the way. Adrenna – Instagram Adrenna makes sportswear and flattering colour blocked patterns using zero waste production methods. Asquith – Instagram Asquith makes organic sportswear. Despite the environmentally friendly materials and sweatshop-free production, their activewear is affordably priced. Atlas & Ortus – Instagram Atlas & Ortus aim to create zero waste lifestyle accessories. They hope to make ethically sourced sustainable products the new normal. BAM – Instagram BAM makes sports and activewear made from Bamboo. This material is a much more environmentally friendly option than Spandex based options. Not only are their clothes long-lasting they are comfortable too.

Thanks to Al Gore, Captain Planet and the “Reduce, Reuse, Recycle” campaigns that were pushed hard during the good ol’ 90s, we all know that taking care of our environment is a must. And so do more and more eco-friendly brands. As climate change is a problem that isn’t going away, there’s never been a more important time to collectively become more aware of how we—as individuals, corporations and businesses—are affecting the planet. In case Greta Thunberg’s adorable scowl hasn’t convinced you to take the environmentally-friendly plunge just yet, new companies are popping up everywhere to provide easy and accessible options to use less plastic, recycled packaging, sustainable products, organic food and any number of ways to make healthy choices.

Purchasing trends show that people prioritize environmental impact when buying. Our move towards companies that share our interest in protecting the planet comes at a time when the choice is becoming more and more of a no-brainer. No matter what we are looking for, there is almost always an option that is comparable in price, equal or better in quality, and doesn’t come at the expense of the planet. Not only are some companies responding to consumer preference, but, excitingly, many are leading the way forward in terms of environmental stewardship. As companies increasingly label themselves “eco-friendly,” it can be tricky to identify the companies that are truly eco-friendly and those that are merely jumping on the environmental bandwagon for “green marketing.” But worry not! After a brief discussion of what it means for a business to be truly environmentally sustainable, we will share a list of our favorite companies leading the way in planet-friendly business practices.