Brand Rankings – Sustainability
How is the SyncForce Ranking The Brands Top 100 calculated? Individual rankings are submitted to RankingTheBrands.com. First step is marking the ranking as a positive or negative ranking. For example: The BrandZ Top 100 Brand Ranking is a positive ranking. Where the Fortune Top 50 Money losers is a negative brand ranking. Based on the position of a brand in that individual ranking, the brand will earn positive or negative Ranking The Brands (RTB) points. The RankingTheBrands Score is calculated based on the total number of RTB points. If a brand is mentioned in a lot of positive brand rankings this brand will be high listed on the SyncForce Ranking The Brands list.