Himani Grewal Management Dept, SSIM, Moradabad SSIM, Moradabad, India Shivani Dept. of CSE SNGI, Meerut, India International Journal of Advanced Research in Computer Science and Software Engineering July 2012

Gomaa Agag 1 Department of Management and Marketing, University of Plymouth, Plymouth, UK 2 University of Sadat City, Sadat City, Egypt Published Online: 28th January 2017

Gajendra Sharma and Wang Lijuan - Department of Marketing Management, Liaoning Technical University, Huludao, China

A. GRAHAM PEACE, JAMES WEBER, KATHLEEN S. HARTZEL, AND JENNIFER NIGHTINGALE Business and Society Review