ethical concepts

It is assumed that ethics is the core element of both social and political considerations of doing business through Internet, or e-commerce. In fact, there are four principles that guide the moral actions of an individual as well as an organization or company in e-commerce which are responsibility, accountability, liability and due process. Responsibility holds the idea of accepting duties, obligations and also potential costs of which decisions are made. Accountability features an instrument of determining who has to take account on the consequences of the actions, individual or the whole organization.