How to manage the details of impact retail to serve your greater vision How can impact retailers afford to incorporate global supply chains, sustainable packaging, and corporate social responsibility in ways that help their businesses grow while reflecting their ethical standards? The answer: when it comes to competitive edge, new studies from NYU’s Center for Sustainable Business show that sustainability is king. The real question, then, is how to build—or shift—your e-commerce business to embrace the socially-conscious and environmentally-friendly practices that will position you for growth and success in the years to come. The Foundation: An Ethical Supply Chain As impact retail takes hold, companies embracing ethical practices attract more customers—and are also subject to greater scrutiny. Consumers are more attentive to the sourcing and labor that bring products to their doors. Maintaining an ethical supply chain is key. Two major concerns in this area are employing fair labor practices and the ethical sourcing of raw materials to protect natural resources. Transparency throughout global supply chains can seem daunting but is possible.
Transparency builds trust, and makes employees feel that they’re working for a company with higher ethical standards. According to a 2014 American Psychological Association Survey, 25% of employees do not trust their employer. Half of them believe their employer is not upfront with them and open to the overall vision of the company. When transparency is added to the corporate culture, employees will be more engaged and committed to the vision of the company. The reason is they fully understand the mission and feel vested to share ideas, display their creativity, and bring about innovation to achieve the desired objective. People are always going to be first and best choice for operating within the solution before automation since when committed will add more continuous value to the process. So how does a company being about the full value of transparency to the workplace? The answer is communication. Please note not just any communication but direct and clear communication that comes from the highest level of honesty and integrity. It is important that communication be a two way street both coming from top down and down up. Employees are most engaged and committed to the process when senior leadership continually updates and communicates company strategy, value, and the truth about their current situation. Companies that adopt the concept of transparent leadership see a stronger bond of trust and commitment from their employees to strive for efforts not achievable the other way around.