Honesty

When I was growing up, we didn’t know what restaurants and fast food joints put into their food. We didn’t know where a company’s products came from. And we certainly didn’t know the values and beliefs of a company’s CEO. And then in a flash, all of that changed. As entrepreneurs, we’re held to a higher standard now more than ever. With online platforms like social media, review sites, and discussion forums, transparency is critical to business success. Transparency in business can be a great thing. You made a commitment to your customers, investors and lenders, employees, and yourself to build the best venture you could. You might as well show everyone how you’re holding up your end of the bargain.