Companies around the world are prioritizing sustainability more than ever before. From trying to reduce landfill waste to reining in greenhouse gas emissions, companies have good reason to practice environmental initiatives.

In addition to helping the Earth, using sustainable materials in manufacturing, conserving energy, recycling and more can open economic opportunities for both businesses and people.
Learn more about today’s green companies and their accomplishments to set achievable goals for the environment’s future.

1. Salesforce
Salesforce, a CRM company, announced the Step Up Declaration challenge in 2018 that focused on establishing corporate commitments to help achieve a climate turning point by 2020.

The declaration centered on using new technologies to reduce emissions across economic sectors. Salesforce made its own environmental commitments and announced its most significant renewable energy agreement to date, in the hopes of achieving 100% renewable power by 2022.

Some of Salesforce’s goals include:

Today is the 45th anniversary of Earth Day. Its celebration comes with the hopes of tens of millions of people that this is the moment in history where equilibrium between sustainability and economic growth is realized. According to the experts, to do that, everyone – including brands – have to commit to a low carbon future.

For brands, simply playing the environmental awareness card as part of a CSR or PR campaign isn’t an actual option anymore. Brands have to do it in ways that meaningfully support a sustainable future that is palpable to the consumer. And as the number of companies trying to co-opt environmental issues for their brands has grown, so too have the number of skeptical consumers. Most consumers have heard such promises before and – in the face of increased expectations – have begun to demand authenticity. They understand that the technology exists, and more and more consumers feel that all brands need is the will to make it so. To borrow a phrase from the Wizard of Oz, consumers want brands to be “morally, ethically, spiritually, physically, positively, absolutely, undeniably and reliably” green.