August 21, 2016

The term “greenwashing” was coined in the 1980s to describe outrageous corporate environmental claims. Three decades later, the practice has grown vastly more sophisticated.
In the mid-1980s, oil company Chevron commissioned a series of expensive television and print ads to convince the public of its environmental bonafides. Titled People Do, the campaign showed Chevron employees protecting bears, butterflies, sea turtles and all manner of cute and cuddly animals.