For a long time, e-commerce and environmental sustainability seemed mutually exclusive. One is driven by the “bottom line”, making the most revenue, while prioritizing customers’ needs. The other is concerned with prioritizing environmental factors while building the “conscious consumer.” However, the two concepts of e-commerce and sustainability can be mutually reinforcing. At the end of the day, a priority for both is about driving efficiencies. Bringing digital expertise and sustainable practices together should be at the forefront of strategic thinking.