December 16, 2021

Climate, Innovation, Diversification and Green Business Models

Businesses have a clear commercial interest in diversifying their activities by innovating strategically, according to Boston Consulting Group.

The need to address climate change has become a corporate priority that sits at the heart of boardroom concerns, not just for environmental reasons but also because it’s what consumers want and what investors want. It has become increasingly clear that this is where the best growth opportunities lie in coming decades, and that failing to tackle the wave of disruption that the net zero transition brings is a threat to any business. Innovating into resilience is the key for future growth.

Companies have started to commit to change, but we need to go much further – ‘sustainability as usual’ is not enough any longer. Companies need science-based targets and full transparency about what they’re doing – and they need to look outside their core business to reap the climate and business benefits.

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The elusive green consumer: Who are they and how can you win them over?

On the surface, there has seemingly never been a better time to launch a sustainable offering. Consumers — particularly millennials — increasingly say they want brands that embrace purpose and sustainability. Indeed, one recent report revealed that certain categories of products with sustainability claims showed twice the growth of their traditional counterparts. Yet a frustrating paradox remains at the heart of green business: few consumers who report positive attitudes toward eco-friendly products and services follow through with their wallets.

In one recent survey 65% said they want to buy purpose-driven brands that advocate sustainability, yet only about 26% actually do so.

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How to Reduce Your Carbon Footprint

Climate change can be overwhelming. The science is complex, and when it comes to future impacts, there are still a lot of unknowns. While real solutions will require action on a global scale, there are choices you can make in your day-to-day life to lessen your personal impact on the environment. This guide will walk you through some of them.

A carbon footprint is the total amount of greenhouse gas emissions that come from the production, use and end-of-life of a product or service. It includes carbon dioxide — the gas most commonly emitted by humans — and others, including methane, nitrous oxide, and fluorinated gases, which trap heat in the atmosphere, causing global warming. Usually, the bulk of an individual’s carbon footprint will come from transportation, housing and food.

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