January 15, 2022
Why Eco-Conscious Shoppers are Loving Virtual Stores
Sustainability has never been more top of mind for brands, merchants and consumers. But how brands communicate their environmental initiatives to shoppers will be critical in a post-pandemic world.
2021 is a fresh start for the retail industry and brands all over the world are strategizing on how to bounce back from a challenging, transformative year.
However, the climate emergency continues to accelerate, and to maintain high brand loyalty and shopper engagement, sustainability efforts need to remain a core focus in brands’ strategies.
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The Circular Economy model: Best practices for ecommerce
Circular economy has become an extremely popular term in recent years. It is seen as the solution to the ongoing global environmental crisis, which is more severe than the pandemic and sometimes plays second fiddle to other global matters.
As its name suggests, this type of economy requires a continuous system of production and reuse of resources and waste that can be used in many fields, from the fashionable food industry and the automotive to the energy one. Initiatives in this regard already exist, albeit on a small or medium scale.
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