How to manage the details of impact retail to serve your greater vision How can impact retailers afford to incorporate global supply chains, sustainable packaging, and corporate social responsibility in ways that help their businesses grow while reflecting their ethical standards? The answer: when it comes to competitive edge, new studies from NYU’s Center for Sustainable Business show that sustainability is king. The real question, then, is how to build—or shift—your e-commerce business to embrace the socially-conscious and environmentally-friendly practices that will position you for growth and success in the years to come. The Foundation: An Ethical Supply Chain As impact retail takes hold, companies embracing ethical practices attract more customers—and are also subject to greater scrutiny. Consumers are more attentive to the sourcing and labor that bring products to their doors. Maintaining an ethical supply chain is key. Two major concerns in this area are employing fair labor practices and the ethical sourcing of raw materials to protect natural resources. Transparency throughout global supply chains can seem daunting but is possible.