Today we’re going to talk about what sustainability is: what it looks like in practice—especially in ecommerce—and the real steps you can take to make your business more sustainable (without losing money). But here’s the thing: You don’t have a choice. Consumers expect all businesses, big, small, brick-and-mortar, and digital to embrace environmental stewardship. In fact, 81% of global respondents—across gender and age—told Nielsen they agree with the statement: “It is extremely or very important that companies implement programs to improve the environment.” So how do you make sure your growing digital business can meet buyers’ expectations? This guide will help you understand the basic principles of sustainability for ecommerce and arm you with the tactics to bring it to life for your target customer base in your marketing and email campaigns.