Author name: michael

Take the guesswork out of your weekly supermarket shop with our top pick of natural brands

You’re on autopilot, cruising the supermarket aisle, grabbing your brands of choice, when suddenly you remember you were going to look for green or eco friendly alternatives this week. You start reading labels and it becomes too confusing with claims of green, organic and eco splashed across every second product, so you revert to your usual choice. Sound familiar? Don’t despair, we’ve done the research, tried the products, and come up with a list of favourites that are good for you (and the planet), and also happen to work.

ECOSTORE
One of our favourites, Ecostore has a health first philosophy, which means their main focus is on creating good-for-you products. They’re also cruelty free and safe for the environment. Plus they are totally transparent about all their ingredients, listing them in full on their website, which frustratingly is not a legal requirement in Australia.

A few generations ago, it seemed as though we had access to endless resources.

The world was brimming with untapped potential, and we assumed that things like gas, oil, and even coal were infinite. Now, we’re starting to see just how wrong we were.

Our constant use of the planet’s resources has meant that we’ve been left struggling to fight against issues like global warming and carbon emissions. We’re forced to either find a better, more sustainable way of life or face extinction.
The good news? We are making progress.

Just as individual consumers do their part by reducing their energy usage and recycling their waste, eco friendly companies are working hard to make a difference too. The best eco friendly brands are quickly gaining a powerful reputation for their commitment to the environment, and their ability to inspire more sustainable practices in their industries.

After all, aside from contributing to a healthier planet, businesses are also discovering that an eco friendly strategy also gives them the power they need to grow and thrive in a new marketplace. Today, we’re going to take a look at some of the most environmentally sustainable companies, and what you can learn from them.

In a recent event that generated much interest from the press, Volkswagen of America announced it was to change its name to “Voltswagen” as part of a commitment to electric vehicles. If the journalists who later found out the whole thing was a ruse had checked our trademark screening tool, they would have instantly known that no such application had been made! In fact, the world was subject to the German car giant’s April Fool’s Day joke. Like many other brands though, VW has registered new trademarks for environmentally friendly products that show its commitment to green initiatives such as electric vehicles. A trademark search of various worldwide jurisdictions reveals the existence of marks such as ID.3 and e-Golf Classic, two of the group’s fleet of future-proof cars.

Volkswagen is not the only company to engage in green branding, a process which has become increasingly popular in recent years as consumers opt for brands they perceive as environmentally friendly and responsible. This is particularly prevalent among younger consumers, and the 2019 report, “The State of Consumer Spending: Gen Z Shoppers Demand Sustainable Retail,” noted that 62% of Gen Z consumers now favor sustainable brands.

Thanks to Al Gore, Captain Planet and the “Reduce, Reuse, Recycle” campaigns that were pushed hard during the good ol’ 90s, we all know that taking care of our environment is a must. And so do more and more eco-friendly brands.

As climate change is a problem that isn’t going away, there’s never been a more important time to collectively become more aware of how we—as individuals, corporations and businesses—are affecting the planet. In case Greta Thunberg’s adorable scowl hasn’t convinced you to take the environmentally-friendly plunge just yet, new companies are popping up everywhere to provide easy and accessible options to use less plastic, recycled packaging, sustainable products, organic food and any number of ways to make healthy choices.

Purchasing trends show that people prioritize environmental impact when buying. Our move towards companies that share our interest in protecting the planet comes at a time when the choice is becoming more and more of a no-brainer.

No matter what we are looking for, there is almost always an option that is comparable in price, equal or better in quality, and doesn’t come at the expense of the planet. Not only are some companies responding to consumer preference, but, excitingly, many are leading the way forward in terms of environmental stewardship.

As companies increasingly label themselves “eco-friendly,” it can be tricky to identify the companies that are truly eco-friendly and those that are merely jumping on the environmental bandwagon for “green marketing.”

But worry not! After a brief discussion of what it means for a business to be truly environmentally sustainable, we will share a list of our favorite companies leading the way in planet-friendly business practices.

Companies around the world are prioritizing sustainability more than ever before. From trying to reduce landfill waste to reining in greenhouse gas emissions, companies have good reason to practice environmental initiatives.

In addition to helping the Earth, using sustainable materials in manufacturing, conserving energy, recycling and more can open economic opportunities for both businesses and people.
Learn more about today’s green companies and their accomplishments to set achievable goals for the environment’s future.

1. Salesforce
Salesforce, a CRM company, announced the Step Up Declaration challenge in 2018 that focused on establishing corporate commitments to help achieve a climate turning point by 2020.

The declaration centered on using new technologies to reduce emissions across economic sectors. Salesforce made its own environmental commitments and announced its most significant renewable energy agreement to date, in the hopes of achieving 100% renewable power by 2022.

Some of Salesforce’s goals include: