External Article – Page 2 – Ethical Ecommerce

Why Transparency is Important to Business

Articles, Honesty & Transparency / External Article

Transparency builds trust, and makes employees feel that they’re working for a company with higher ethical standards. According to a 2014 American Psychological Association Survey, 25% of employees do not trust their employer. Half of them believe their employer is not upfront with them and open to the overall vision of the company.

When transparency is added to the corporate culture, employees will be more engaged and committed to the vision of the company. The reason is they fully understand the mission and feel vested to share ideas, display their creativity, and bring about innovation to achieve the desired objective. People are always going to be first and best choice for operating within the solution before automation since when committed will add more continuous value to the process.

So how does a company being about the full value of transparency to the workplace? The answer is communication. Please note not just any communication but direct and clear communication that comes from the highest level of honesty and integrity. It is important that communication be a two way street both coming from top down and down up. Employees are most engaged and committed to the process when senior leadership continually updates and communicates company strategy, value, and the truth about their current situation. Companies that adopt the concept of transparent leadership see a stronger bond of trust and commitment from their employees to strive for efforts not achievable the other way around.

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How to spot greenwashing – and how to stop it

Articles, Greenwashing / External Article

Greenwashing could slow our progress towards meeting climate and social goals.
Here’s how policy-makers, organizations and consumers can spot it – and end it.

The adoption of the EU Sustainable Finance Taxonomy on 21st April – an investor’s guide that defines green investments – has become embroiled in a greenwashing scandal. This taxonomy was intended to be the EU Commission’s keystone regulation underpinning the sustainable finance pillar of the EU Green Deal, with the objective of preventing greenwashing.

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Top 15 Blogs and Niche News Sources Popular with Conscious Consumers

Articles, Conscious Cunsumerism, Information Resources / External Article

How serious are you about your impact on the planet—and the people who support your way of life?

Your answer lies in your willingness to stay informed, and the sources from which you get your information. We’ve gathered our favorite sustainable sources that provide relevant, authentic, and impactful information—to ensure you have what you need to make eco-friendly and socially conscious decisions.

From blogs that highlight the voices of the most marginalized communities, and no-nonsense news from around the world, to fashion magazines that provide ratings of your favorite brands, you will find a resource that delivers the knowledge you need, in a way you’ll love.

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How The Conscious Consumer Is Revolutionizing E-Commerce

Articles, Conscious Cunsumerism / External Article

For a long time, e-commerce and environmental sustainability seemed mutually exclusive. One is driven by the “bottom line”, making the most revenue, while prioritizing customers’ needs. The other is concerned with prioritizing environmental factors while building the “conscious consumer.” However, the two concepts of e-commerce and sustainability can be mutually reinforcing. At the end of the day, a priority for both is about driving efficiencies. Bringing digital expertise and sustainable practices together should be at the forefront of strategic thinking.

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50 UK Ethical Ecommerce Brands Changing Online Retail

Brand, Brand Review / External Article

More and more companies are becoming increasingly socially conscious. We are seeing more companies trying to use sustainable materials for their products, making new products from items destined for landfills, or making ethical employment choices.

To celebrate this effort, here is a list of 50 ethical ecommerce brands that are leading the way.

Adrenna – Instagram

Adrenna makes sportswear and flattering colour blocked patterns using zero waste production methods.

Asquith – Instagram

Asquith makes organic sportswear. Despite the environmentally friendly materials and sweatshop-free production, their activewear is affordably priced.

Atlas & Ortus – Instagram

Atlas & Ortus aim to create zero waste lifestyle accessories. They hope to make ethically sourced sustainable products the new normal.

BAM – Instagram

BAM makes sports and activewear made from Bamboo. This material is a much more environmentally friendly option than Spandex based options. Not only are their clothes long-lasting they are comfortable too.

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The rise of the sustainable enterprise

Articles, Sustainability / External Article

Environmental sustainability is no longer just a corporate social responsibility (CSR) issue—it’s a business imperative. Opportunities and risks related to the environment now challenge the strategies and operating models of organizations across all sectors and functions. In fact, environmental strategy choices, as a subset of a broader sustainability agenda, increasingly define a company’s prospects in today’s competitive marketplace.

According to the World Economic Forum’s Global Risk Report 2020, the top five business risks were linked to environmental challenges, including extreme weather and climate action failure. So it’s no surprise that investors and financial managers are increasingly incorporating sustainability criteria in their investment decisions. In early 2020, Blackrock, the largest money manager in the world, announced “that sustainability should be our new standard for investing.” Customers and employees have also become much more environmentally conscious. A recent study by IBM found that nearly 80 percent of consumers indicate sustainability is important to them and 60 percent are willing to change their shopping habits to reduce environmental impact.

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Sustainable Ecommerce: What It Is, Why It Matters

Articles, Business Strategy / External Article

Today we’re going to talk about what sustainability is: what it looks like in practice—especially in ecommerce—and the real steps you can take to make your business more sustainable (without losing money).

But here’s the thing: You don’t have a choice. Consumers expect all businesses, big, small, brick-and-mortar, and digital to embrace environmental stewardship.

In fact, 81% of global respondents—across gender and age—told Nielsen they agree with the statement: “It is extremely or very important that companies implement programs to improve the environment.”

So how do you make sure your growing digital business can meet buyers’ expectations? This guide will help you understand the basic principles of sustainability for ecommerce and arm you with the tactics to bring it to life for your target customer base in your marketing and email campaigns.

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Ethical eCommerce & Social Responsibility

Articles, Corporate Culture / External Article

As social and environmental awareness grows, consumers and businesses increasingly value ethical practices.

In fact, according to the 2018 Conscious Consumer Spending Index, 59% of people buy goods or services from companies they consider socially responsible. 32% of Americans plan to spend even more in the coming years with companies that align with their social values.
Customers are embracing ethical eCommerce, from online stores that are selling products fair-trade, to online businesses that give back to their communities in some way.

Shoppers are also experiencing growing concerns about the environmental impacts of their purchasing choices. They increasingly seek out commerce sites that clearly outline their eco-friendly efforts, offer high quality, sustainable products, and embrace manufacturing processes that minimize their environmental footprint.

In particular, online fashion trends are leaning into “reuse, re-wear, recycle,” styles, with many retailers offering discounts for returning old garments, and resale sites like Poshmark and thredUP catering almost exclusively to reselling clothing.

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Engaging in Ethical E-Commerce

Articles, Business Strategy / External Article

Gone are the days when businesses just did business. Now, it’s almost expected that business values and ethics will play a significant and enduring role in a company’s identity.

From the products they sell to the way they treat their employees, businesses are finding that they no longer can separate what they do from what they believe — and customers want to know what the businesses they deal with stand for. Corporate social responsibility, or CSR — the merging of ethics with business — is not simply a buzzword. It’s increasingly becoming a best practice.

“Aligning a business with its social and ethical values has demonstrated positive impact,” said Lauren J. Litton, founder of I.S.P. Consulting.

“For example, it can improve employee retention, boost the company’s reputation, attract both investors and consumers, and further critical environmental and social justice efforts,” she told the E-Commerce Times.

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Author name: External Article